Chapter 1 of Getting Started with Google Ads: Overview and Practical Operation of Account (Account Level)

This chapter answers three questions: 1) What does the “account layer” of Google Ads control? 2) What settings should be done before logging in for the first time? 3) How to securely manage permissions, settlement, data and compliance. After reading, you can independently complete account initialization and establish daily operation and maintenance order.

Because the setting up of corporate accounts will be more complicated, but the concepts are common, personal accounts will only be simpler.

1. Account tree and interface map

* Hierarchical structure: MCC (Management Account/Manager) → Sub-account (Account) → Campaign (Campaign) → Ad group (Ad group/Asset group) → Ads and assets (Ads/Assets) → Keywords/Audience.

*Typical form:


*Single brand and single market: one sub-account is enough.

*Multi-brand/multi-country: Create separate sub-accounts for each brand/country under MCC, with independent settlement and permissions.

* Left navigation overview:


* Accounts: Use the MCC account dimension to view statistical data, dashboards, etc.

* Campaigns: Series/Group/Advertiser Workbench.

* Goals: Conversion and attribution settings center.

* Tools: audience, experiments, rules, keyword tools, reports and dashboards, etc.

* Billing: payment information, invoices and reconciliation.

* Admin: User and management account link, time zone currency, account security.

This level runs through the entire Google Ads and is very important. Practical partners will understand this level more and more deeply.

2. Five important things to know when logging in for the first time

Turn on Auto‑tagging: Make sure it is enabled in Admin/Account Settings so that gclid/gbraid is automatically brought in, and subsequent attribution and offline postbacks

1. Account tree and interface map

2. Five important things to know when logging in for the first time

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