2.SEO & Web Page Structure Optimization

1. The importance of website structure

1.1 The impact of website structure on SEO

Website structure is the basis of SEO, which directly affects search engines’ understanding and indexing of the website. A good website structure can:

* Helps search engine crawlers crawl and index pages more efficiently

* Improve the overall weight distribution of the website

* Increase the visibility of important pages

Conversely, a confusing or unreasonable structure can result in:

* Important pages are overlooked or undervalued

* Page weight dispersion

* There is something that the crawler cannot discover or understand

1.2 The relationship between user experience and website structure

Website structure not only affects SEO, but is also directly related to user experience:

* Clear structure allows users to easily find the information they need

* Logical navigation can reduce bounce rates and increase page dwell time

* Good internal links can guide users to explore more relevant content

These user experience factors indirectly affect SEO because search engines pay more and more attention to user behavior signals.

1.3 Characteristics of a good website structure

An SEO-friendly website structure should at least do the following things:

* Clear hierarchy: main categories are easy to identify, and subcategories are logically logical

* Flat: no more than 3-4 clicks from the homepage to any inner page

* Consistency: URL structure, navigation menu, breadcrumbs and other elements remain consistent

* Rich internal links: There are sufficient internal links between related pages

* Responsive design: adapt to different devices and maintain structural consistency

2. Flat website architecture

2.1 What is flat architecture

Flat architecture refers to simplifying the hierarchical structure of the website as much as possible to reduce the number of clicks from the home page to the deepest page. Ideally, users should be able to reach any page on your website within 3-4 clicks.

2.2 SEO advantages of flat architecture

* Improved page weight distribution: reducing levels makes page weight more evenly distributed

* Improve crawler efficiency: Search engine crawlers can index website content faster and more comprehensively

* Enhanced user experience: users can find the information they need faster and improve satisfaction

2.3 How to implement flat architecture

1. Simplify the directory structure: reduce unnecessary subdirectories

2. Optimize the main navigation: ensure that the main categories are directly visible

3. Use breadcrumb navigation: Help users and crawlers understand the location of the page

4. Implement an effective internal linking strategy: Create direct links between relevant content

5. Create a site map: to facilitate users and search