Every time SEO (search engine optimization) is mentioned, it means optimizing TDK, optimizing page speed, semanticizing website tags, making sitemaps, robots, paying attention to the internal and external link structure...
Needless to say, these things are what technical friends often pay attention to, or they may not even understand these most basic things. But is that all?
The key to the problem is: it is meaningless to only understand these. You have only achieved the results of SEO, but you do not understand the process of SEO. You are just imitating a cat and imitating a tiger. If you are asked to go at this time, By building a website yourself, can you get SEO traffic?
Why is it necessary to understand other parts besides SEO?
Listen, SEO is a free traffic channel that is very close to technology. We can enumerate the mainstream free traffic channels:
- Website natural traffic.
- WeChat public account traffic.
- Traffic from Douyin, Kuaishou, Xiaohongshu and other platforms.
- Social circles and social software traffic.
- App store traffic.
Except that the App is ASO (it all depends on spending money to get ratings), SEO is not limited to Baidu and Google. This skill is common to all places with search boxes. It is a comprehensive subject of traffic.
Without traffic, you can only focus on your poor technical details, write demos to cheer yourself up, and then watch your website rot silently on page 50 of the search results.
Let’s take a look at how much natural traffic the technology guru Liao Xuefeng has on Google (some of his words are on the first page of Google’s Chinese search).
If we look at it from a CPM (cost per thousand impressions) perspective, assuming the average CPM is between 15-30 RMB (a common range for technical content), then 530,000 traffic is equivalent to 530 thousand impressions, with a value of approximately 79,500-159,000 RMB. The value of this traffic is quite considerable, and this is based on the fact that Liao Xuefeng did not deliberately do some SEO actions.
Why is it the traffic part closer to development?
No matter what strategies are formulated by SEO experts and products, we are the ultimate ‘execution side’.
We understand HTML, server-side rendering, know how to optimize web page performance, and can also implement schema.org.
We make better use of production tools, content crawling, and website building. In addition, technology itself is a matter of "a small amount of time, a long flow of water", and SEO is also a similar matter. In contrast, methods such as self-media and public accounts are not as good as websites for our development (we are no different from ordinary people based on content alone).
What else do you need to learn?
- Keywords: The TDK and content of any page cannot be written down naturally to generate traffic. First of all, you have to use tools to investigate and understand which keywords have high traffic and low difficulty, and analyze the user's intentions. Then use keywords naturally in the content to achieve a more appropriate core and complete the layout of keyword density.
- Index volume: Mainly focus on the index volume of your own web pages, and how to provide content in a more efficient (automated) way. This index volume is thousands/ten thousand-level pages or hundreds of pages with high-quality content, rather than just writing a few articles to get traffic.
- Content cluster: multi-domain and multi-site content cluster~.
- External links: How to buy, what kind to buy, and how to obtain them naturally are all knowledge.
This is because I spent almost no money on SEO, and there is a small amount of elevator effect. It is mainly pure technical flow. The website traffic achieved is currently 300,000+ natural traffic per month, and the main traffic countries are Europe and the United States. It took 6 months to reach full traffic.
Let’s calculate the value: I have my own click data and just calculate CPC. For the website of Master Liao Xuefeng above, I can only see the exposure, so I use CPM. Assuming that one click costs 0.5 dollars per person (according to various countries and regions, Southeast Asia is very cheap, Europe and the United States are more expensive), which means that I spent 6 months using technology to obtain a traffic value of about 30,000 dollars per month (1.59 * 4 * 0.5).
This kind of thing is a reward that is unique to technology. The product does not write about technology, and SEO experts are not deep enough into technology.
The unique advantages of technology and what it can do
Crawl other people's content - As developers, we can write crawlers to bypass common anti-crawling mechanisms and obtain competitors' content structures and keyword distributions in batches.
Quickly build a website - We can use modern frameworks (Next.js, Gatsby, etc.) to quickly build an SEO-friendly website and implement search engine-friendly technical solutions such as server-side rendering and static generation. Compared with traditional website building, we can complete a website with excellent performance and reasonable structure in a few hours.
Fast indexing - automatically submit sitemaps through technical means, use APIs to actively push new content to search engines, and even write scripts to monitor indexing status and automatically adjust strategies. We can achieve faster indexing speed and higher index coverage than ordinary SEO.
Automation - From content generation, publishing, monitoring to data analysis, we can build a complete automated process. For example, write scripts to regularly check changes in keyword rankings and automatically adjust content strategies; or implement automated A/B testing to optimize conversion rates.
AI technology-generated content - not just using off-the-shelf AI tools, we can customize training models to generate high-quality content for specific fields. What's more, we can develop content optimization systems that automatically analyze the performance of existing content and make recommendations for improvements.
Technical SEO optimization - From Core Web Vitals optimization to complex Schema.org implementation, from server response time tuning to CDN configuration, these technical details are often areas that are difficult for ordinary SEO experts to delve into.
This kind of thing is a reward that is unique to technology. The product does not write about technology, and SEO experts are not deep enough into technology.
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