12. Seo tool usage and traffic data observation practice (Part 2)

Following the rough analysis of SemRush's website strategy in the previous section, next we will introduce SemRush's keywords keyword analysis. Basically, up to this section, the series of basic SEO skills is actually enough, and we will start working on the project later.

Basic parts of speech and intent

After talking so much before, we have finally reached the core point. We must first determine the core basic keywords. Let’s continue to take talkie as an example. It is an AI Role Play platform. Let’s look at his keyword data first (excluding the brand word talkie).

Among so many keywords, we need to pick out 2-4 core website keywords. Think about it from two dimensions:

1. Which words have greater traffic.
2. Which words are more in line with the theme of the website and more relevant.

I infer that these three words are used as basic keywords: ai, character, chat.

Think about it when you search on Google and you want to chat with an AI. These three words are the core search intent anyway. Subsequent parts of speech and phrases are based on derivatives of these three words, such as nsfw ai (AI not suitable for work chat), ai character (AI character)...

And when