Behind every search lies a need that longs to be fulfilled.
Search is composed of keywords. Mastering keywords means mastering the password of user psychology, the source of traffic, and the key to conversion. While your competitors are still blindly piling up content, you can gain 80% of the traffic dividend with 20% of your efforts through precise keyword strategies, small and big.
Nowadays, everyone thinks that keyword science is for SEO (search engine optimization), but in fact, the order is completely reversed.
SEO is just an application of keywords, no matter which search engine or in-app search.
The essence of keywords is the mapping of human thinking and the linguistic expression of human needs and desires. When we study keywords, we are actually studying how humans think, express needs, and make decisions. This deep insight into human psychology is far more fundamental than any search algorithm. Those who truly understand the mindset will continue to gain traffic and conversions no matter how search engine algorithms change.
Keyword types and search psychology
In fact, the keyword classification in the SEO industry should be: search intent classification, keyword length and specificity classification, seasonality and timeliness classification, brand relevance classification, and geographical location classification. But the theme of this article is not about SEO basic skills, but about psychology and keyword types, so in my opinion this is a new division.
This psychological keyword classification system is mainly based on the psychological motivation and cognitive process behind user search behavior, which is different from the functional classification of traditional SEO. Specifically:
Psychological motivation driven: Each type reflects the core psychological needs of users when searching
- Exploratory type: stems from curiosity and desire to learn
-Problem-solving type: derived from the urgent need to solve pain points
- Comparative evaluation type: stems from the need to make optimal decisions
- Confirmation type: stems from the need to reduce decision-making anxiety
- Action-oriented: stems from actual needs to implement decisions
Search intent and conversion stage matching: These five types are at different positions in the sales funnel
- Exploratory and problem-solving: top of funnel, high traffic but low conversion rate
- Comparative evaluation type: middle of the funnel, starting to consider specific options
- Confirmation and action-oriented: bottom of funnel, close to conversion
Language expression mode: Each type has its unique language characteristics and keyword structure
- Such as the beginning of question words, comparative words, affirmative words, etc.
Exploratory psychology keywords
- Psychological Characteristics: Reflects open-minded thinking driven by curiosity, in the information gathering stage
- Cognitive state: The brain is in a state of high acceptance of new information, and the dopamine system is active
- Language mode: "What is...", "How...", "Why..." and other question words start with
- Example keywords: "what is blockchain technology", "how to start meditation practice"
###Problem-solving psychology keywords
- Psychological Characteristics: Reflects facing specific challenges or pain points and seeking immediate solutions
- Cognitive State: The brain is in problem-solving mode, focused on eliminating discomfort or obstacles
- Language Mode: Contains action-oriented vocabulary such as "solve", "repair", "overcome", etc.
- Example keywords: "how to fix iPhone black screen", "quick fix for Excel formula errors"
Comparative evaluation psychology keywords
- Psychological Characteristics: Reflect the trade-off thinking in the decision-making process and seek the optimal choice
- Cognitive State: The brain activates the prefrontal cortex to perform complex comparisons and analyses.
- Language Mode: Contains comparative words such as "vs", "contrast", "which one is better", etc.
- Example keywords: "iPhone vs Samsung durability comparison", "aerobic vs strength training results"
Confirmation psychology keywords
- Psychological Characteristics: Reflects the psychological need to seek validation of existing opinions or decisions
- Cognitive state: The brain attempts to reduce cognitive dissonance and looks for information that supports existing tendencies
- Language Mode: Contains affirmative words such as "best", "recommended", "worthy", etc.
- Example keywords: "is MacBook Pro worth buying", "best camera brands recommended by professionals"
Action-oriented psychology keywords
- Psychological Characteristics: Reflects the user's psychological state of being ready to take action and looking for specific implementation methods.
- Cognitive State: The brain is in the post-decisional stage, focusing on implementation details and specific steps
- Language Mode: Contains action words such as "purchase", "download", "register", "how to use", etc.
- Example keywords: "where to buy Adobe software license", "how to sign up for LinkedIn account"
Keyword research methods to decode user psychology
Successful keyword research is like detective work, requiring us to delve deep into users' minds and discover those unexpressed needs:
Empathy Brainstorming
- Get into the mindset of target users and imagine how they would express their needs
- Identify the language expressions users may use in different emotional states
Competitor Psychological Analysis
- Decipher the psychological insights behind your competitors’ keyword strategies
- Discover users’ psychological needs and emotional touchpoints they may have overlooked
Social Psychology Mining
- Observe users’ real language expressions on Reddit, Quora and other platforms
- Pay attention to emotional words and problem statements, which often reveal deeper needs
Psychological Assessment for Decision Making
- Analyze the match between keywords and the psychological stage of the user’s decision-making process
- Identify keyword patterns that trigger users to move from "know" to "action"
Keyword optimization skills
Cognitive Psychology and Page Elements
Leverage the laws of human attention and memory to optimize key page elements:
- Title Tag: Use the primacy effect to put the main keyword in the front to activate the user's cognitive matching
- H1 Title: Create a strong visual anchor to meet the user’s confirmation needs
- URL: concise and easy to remember, reducing cognitive load
Content resonates with subconscious mind
- Opening Paragraph: Use the priming effect to naturally integrate keywords to activate related concept networks
- Subtitle level: Create a sense of information structure and satisfy the human brain's desire for order
- Keyword Density Balance: Follow the pattern of natural language to avoid triggering "advertising alerts" for users
- Semantic Association: Use LSI keywords to create conceptual connections and simulate human associative thinking
Avoid psychological rejection
- Prioritize meeting users’ information needs rather than search engine algorithms
- Use natural language mode to conform to human reading habits
- Create content coherence and satisfy the human brain’s need for logic and consistency
Psychology-driven implementation path
- Demand Map Construction: Create a comprehensive keyword list to map the panoramic view of users’ psychological needs
- Focus Establishment: Determine core keywords for each page and establish a clear psychological positioning
- Content Psychological Planning: Design the content structure around the user’s psychological journey
- Touch point optimization: Implant keywords in key cognitive touch points
- Feedback Loop: Understand user reactions through data analysis and continuously optimize psychological matching.
Successful SEO is not only a technical game, but also a deep psychological application. By truly understanding the way users think, we can create content that not only satisfies search engines but resonates deeply with users' psychology, achieving double breakthroughs in traffic and conversion.
Traffic keywords driven by sexual desire
In keyword research, the most valuable keywords are those that reflect deep human desires. This kind of words can bring highly accurate traffic and amazing conversion rates.
Core human desires and search behavior
Psychological research shows that human behavior is driven by several deep-seated core desires that directly influence search behavior and decision-making processes:
Core human desires and search behavior
Psychological research shows that human behavior is driven by several deep-seated core desires that directly influence search behavior and decision-making processes:
Desire for security
- Keyword Features: Contains words such as "safety", "guarantee", and "protection"
- Psychological Trigger Points: Reduce fear and uncertainty
- Examples: "safest investment methods", "which security door is most reliable"
Desire for social approval
- Keyword Features: Contains social proof elements such as "popular", "everyone", "highest rated", etc.
- Psychological Triggers: The need to belong and be accepted
- Example: "most popular phone brands 2023", "must-have social media apps"
Self-fulfillment desires
- Keyword Features: Contains growth-related words such as "improve", "master", "become", etc.
- Psychological Triggers: Personal growth and sense of self-worth
- Examples: "how to become an industry expert", "master programming skills in 30 days"
Instant gratification of desires
- Keyword Features: Contains time-critical words such as "immediately", "quickly", "today", etc.
- Psychological trigger points: Avoid the discomfort of delayed gratification
- Examples: "immediate headache relief methods", "quick weight loss techniques"
Sex and Intimacy Desire
- Keyword Features: Words that implicitly express sexual attraction, charm and intimacy
- Psychological Trigger Points: Human beings’ most primitive needs for reproduction and connection
- Examples: "how to become more attractive", "ways to enhance sexual attraction"
Control Desire
- Keyword Features: Contains dominant words such as "control", "management", and "solve"
- Psychological Trigger Points: Reduce feelings of powerlessness and enhance autonomy
- Examples: "how to control emotional outbursts", "effective time management methods"
Unique Desire
- Keyword Features: Contains differentiated words such as "unique", "customized", "different" etc.
- Psychological Triggers: The need to express individuality and stand out
- Examples: "personalized gift ideas", "unique home decoration styles" Next, we will start with sex and analyze how an AI website can obtain huge amounts of traffic through such keywords.
Find sex-related keywords
First of all, our root word should be AI (because this is the core intention of the AI website, without AI it may be another category), and then add some adjectives and descriptors.
You can use our Keyword Traffic Analysis Method to circle the necessary and suitable keywords in the table that determines the scope, and layout them into pages and content through SEO Basic Skills:
In my research, there are also successful examples of such a website. In this way, it increased its natural traffic 10 times in 3 months.
Talking about money should be the most meaningful, organic traffic of 4719 in 3 months -> to 50000 per day.
50,000 x 30 (days) x 10% (average click-through rate in the AI industry) x 1 (more conservative US CPC, actually more than that) = 150,000$, this is a pure traffic value, which is obtained for free.
If the product conversion is relatively good, the benefits will be far more than this. The actual conversion of such words can be imagined to be much higher than the conversion efficiency of normal words.
End
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