Business

    Another kind of business: vertical navigation station

    Published
    June 15, 2025
    Reading Time
    1 min read
    Author
    Felix
    Access
    Public

    The reason is to record a video of the simplest AI project. But during this period, there were really no suitable keywords in Google Trend (it was blocked by the Google AI ecosystem), so I introduced another small business that can be done: the vertical navigation station business.

    How is this business done?

    The market is currently divided into large navigation stations and vertical navigation stations.

    Their essence is TO B. Companies in the market compete for Google's rankings and traffic, and vertical navigation sites will be simpler.

    1. SEO Value: Provide high-quality backlinks to businesses to help improve their rankings in search engines
    2. Traffic guidance: guide potential customers in specific fields to the corporate website
    3. Brand Exposure: Increase the company’s brand awareness in specific vertical fields

    How to build a successful vertical navigation station?

    1. Choose the appropriate vertical field

    It is very important to choose a vertical field that you are familiar with or interested in. The ideal field should:

    • There are enough businesses willing to pay for rankings and traffic
    • Less competition (avoid areas where there are already large players)
    • Have ongoing search needs

    2. Profit model

    • Paid Placement: Top position on home page or category page
    • Featured List: Highlighted business or product listings
    • Paid Review: In-depth review of a specific company or product
    • advertising slot: traditional display advertising

    3. SEO Strategy

    • A related domain: Find a domain related to the category you want to work on
    • Keyword Research: Find out high-value keywords in the target field
    • Content Optimization: Output high-quality articles. Remember that the ideas here are not consistent with those of the tool station. All articles are best edited by AI + human beings. It is recommended to use the Deep Research function of gemini, and the quality of the articles will be very high.
    • Technical SEO: Make sure the site is fast, well-structured, and mobile-friendly
    • External link construction: Start sending external links and buying external links

    In the end, of course, you must try your best to rank on the first page, but because of the factors related to external links, there are always companies that are willing to pay directly to buy your advertising space and external links.

    Actual case analysis

    Let’s take the website https://nsfw.tools/ as an example, because I have their price list~, and they are a classic example of making money even at the bottom of Google rankings.

    As you can see from the price list above, this vertical navigation site provides a variety of advertising spaces and cooperation methods. Let me translate it for you:

    1. Classification page banner ads

      • Price: $750/month, 10% discount for three months
      • Location: All category pages
      • Specifications: 1280x300 pixel banner
      • Display method: carousel display (up to 5 banners can be displayed)
      • There is currently only 1 spot left
    2. Banner ads at the bottom of blog

      • Price: $550/month, 10% discount for three months
      • Location: Bottom of all blog posts
      • Specifications: 1280x300 pixel banner
      • Display method: also in the form of carousel
      • There are currently 2 locations available
    3. Home Page Banner Ad

      • Price: $650/month, 10% discount for three months
      • Location: Home page of the website
      • Specifications: Large banner 1200x675 pixels
      • Display method: Carousel display
      • There is currently only 1 spot left
    4. Product page banner ads

      • Price: $950/month, 10% discount for three months
      • Location: Bottom of all product review pages
      • Specifications: 1200x675 pixel banner
      • Display method: Carousel display
      • There are currently 2 locations available
    5. Exclusive Blog Post

      • Price: One-time $800
      • Content: Publish exclusive blog posts for client products
      • Requirements: At least 700 words, including 1 dofollow link
      • Additional services: You can ask them to write for an additional fee
    6. Package (one-year period)

      • Price: One-time $1000
      • Display period: one year
      • Location: Product list page and related categories
      • Features: No need to join an affiliate program or provide a rebate link
    7. Package (Permanent)

      • Price: One-time $2500
      • Display period: permanent
      • Location: Same as above
      • Features: No need to join the affiliate program

    Estimated income

    Assume that all advertising spaces on the website are sold:

    • Monthly income:
      750 + 
      550×2 +
      650 + 
      950×2 = $3,850/month
    • Plus an average of 2 paid blog posts per month: $1,600/month
    • Average 1 one-year paid listing per month: $1,000/month
    • 1 permanent paid listing per quarter: approximately $833/month

    Total potential monthly income: Approximately

    7,283/month, or approximately 
    87,400 per year

    Some of my thoughts

    This is a very typical example of low-cost development and high income.

    So my idea is to record a navigation station for the AI ​​divination series. This actually also helped me confirm the effectiveness of the infrastructure: I18n internationalization, article system (I found that there is one missing word document upload), image transmission, and cost-free deployment.

    So I bought a domain name destinyai.tools, which belongs to the divination category under the AI ​​category. I also did a lot of industry information in advance as a video recording project.

    But in fact, this is not vertical enough. If you want to do it, you can do more vertical ones, such as astrology, carrot cards, I Ching, numerology, runes, etc. under the divination category. It is really a very good practice project.

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