Overall layout of SEO keywords: pyramid strategy and grouping techniques

In fact, when we start to perform some content writing work or product design, we need to formulate a relatively large keyword strategy first. This article mainly discusses the pyramid theory of keywords, and provides practical grouping techniques and layout strategies to help us build an SEO keyword system with a clear structure and significant effects.

1. Keyword distribution strategy

1. Pyramid structure

There are only 2 or 3 core keywords at the top of the tower, which are optimized on the homepage; the sub-level keywords are equivalent to the body of the tower, and there may be dozens of them, and are placed on the homepage or the secondary tag classification aggregation page; more long-tail keywords are at the bottom of the tower, and are placed on specific product (or articles, news, posts) pages.

The pyramid structure ensures that the keyword distribution of the website is hierarchical and focused, covering both core words with high search volume and long-tail words with higher conversion rates.

2. Keyword grouping

When we group keywords into first- and second-level groups, the keyword pyramid structure of the entire website is clearly displayed.

The purpose of grouping is to bring together highly relevant keywords to form topic clusters and enhance the topic authority of the website. For example:

Level 1 Group:

• AI technology
• Front-end development
• Business analysis

Second-level grouping (take "front-end development" as an example):

• React development
• Vue framework
• Front-end interview

3. Content cluster

For important keywords, we can use the Content Clusters strategy to cover the same topic in depth from different angles with multiple articles.

Structure of Content Clusters:

• A core pillar content page (Pillar Content): comprehensive coverage of the topic
• Multiple related content pages (Cluster Content): dive into all aspects of the topic
• Internal link network: all cluster content links to pillar content, and pillar content links to all cluster content

Content cluster example (with the theme of "React Performance Optimization"):

• Pillar content: "Complete Guide to React Performance Optimization"
• Cluster content:
  • "React Component Rendering Optimization Tips"
  • "Using React.memo and useMemo to improve performance"
  • "React application state management optimization"
  • "React Code Splitting and Lazy Loading Practice"
  • "React Performance Analysis Tool Usage Guide" Advantages of content clustering strategy:

1. Establish topic authority: comprehensively cover all aspects of the topic
2. Improve user experience: provide users with in-depth content
3. Enhance internal link structure: Create a meaningful network of internal links
4. Improve search engine understanding: Help search engines understand the subject expertise of the website

2. Keyword-URL correspondence table

The importance of establishing a correspondence table

After the grouping is complete, list the number of searches and target URL for each keyword. Each important keyword (such as website homepage and category homepage) must determine the target page in advance to avoid letting search engines select relevant pages on their own.

Correspondence table example

Application of correspondence table

SEO partners need to consciously determine the optimized page for each keyword, so that when doing internal links, any keywords mentioning the page will be linked to the predetermined URL. This approach has the following benefits:

1. Avoid internal competition: Clarify the target page corresponding to each keyword to avoid multiple pages competing for the same keyword
2. Improve internal linking efficiency: Provide content creators with clear linking guidelines
3. Enhance topic relevance: Help search engines understand the topic structure of the website
4. Easy to monitor and optimize: the ranking performance of each keyword can be clearly tracked

3. Implementation steps and best practices

1. Keyword Research

Use professional tools (such as Ahrefs, SEMrush, etc.) to collect relevant keywords and their search volume data. Pay attention to the following points:

• Search intent analysis
• Competitiveness assessment
• Long tail keyword mining
• Seasonal keyword changes

2. Keyword grouping and distribution

• Group by relevance and search intent

-Determine a target URL for each keyword phrase

• Mark important keyword-URL correspondences

3. Content optimization and internal links

• Make sure every page has a clear keyword focus
• Use keywords naturally in your content to avoid stuffing
• Establish internal links based on keyword-URL correspondence table

4. Monitoring and Adjustment

• Regularly check the ranking of keywords
• Analyze user behavior data

-Adjust keyword strategies based on data

4. Frequently Asked Questions and Solutions

1. Keyword internal competition issues

Problem: Multiple pages of the website are optimized for the same keyword, resulting in scattered rankings.

Solution:

• Strictly implement keyword-URL correspondence table
• Use canonical tags to specify preferred URLs
• Merge or redirect duplicate content

2. Balance between keyword density and naturalness

Problem: Over-optimizing keywords results in unnatural content and affects user experience.

Solution:

• Focus on content quality and user value
• Use semantically related words and synonyms
• Write in natural language and incorporate keywords into the content

3. Insufficient keyword research

Issue: Lack of in-depth keyword research, resulting in missed important traffic opportunities.

Solution:

• Use multiple keyword research tools
• Analyze competitors’ keyword strategies
• Regularly update the keyword database

5. Summary

The keyword pyramid strategy is a systematic SEO method that maximizes the search engine visibility of the website through scientific grouping and layout. Successful implementation of this strategy requires the following steps:

1. Establish a pyramid structure: core words at the top of the tower, long-tail words at the bottom of the tower
2. Group keywords: First-level and second-level grouping to form a clear topic structure
3. Rational layout of keywords: 2-3 keywords per page to avoid internal competition
4. Establish keyword-URL correspondence table: clarify the target page of each keyword
5. Continuous Monitoring and Optimization: Adjust keyword strategies based on data

Through this structured approach, you can ensure that your website content comprehensively covers your target keywords, while providing users with valuable information and getting more targeted traffic from search engines.