Business

    An attempt at baby business

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    Published
    November 27, 2025
    Reading Time
    1 min read
    Author
    Felix
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    Non-members can read 30% of the article.

    Background information

    In the morning, a boss in the group chatted with me about the business of an app for English enlightenment for infants and young children.

    His perspective is: There are very few merchants in Xiaohongshu. He has some additional information and is certain to increase the traffic in this area. And helped me calculate a very rough profit scale.

    My perspective is: This business mainly relies on channel traffic, and it has nothing to do with whether it is a red ocean market. Just do it for a few months if you can make a few months of income. When the ORI is not enough, it is just one more maintenance project.

    For me personally:

    1. I can finally do something great and create a happy reading experience for children.

    2. My son is also learning English every day, and I can know his feedback on this type of app.

    3. In fact, the thing that I am a bit confused about is the overseas AI project that I have been working on. I am a bit uncomfortable with the sudden shift of positions. I always keep the technology and everything simple.

    First step

    From market research, my initial feeling is that there is a huge vacuum between the top and bottom products in the entire market. People say that some children's apps are really too good.

    In order to avoid infringement, I plan to browse reddit first, look for overseas products, and then copy and scrape the materials directly. To be honest: the materials and designs of overseas products are of a higher level than those in China.

    Well, Duolingo abc seems to be the best. He has designed a set of courses for children of each age group, which is completely game-based, and has designed different games for interaction based on different learning characteristics, but the material is too idiosyncratic.

    But it doesn't matter, we can dismantle the entire App. This is just a complex problem, not a difficult problem.

    Because I have never done any app game-style interaction before, so it will be difficult for me, but it is a very interesting

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